Website speed depends on more than just your web design. Your hosting setup also plays a major role in how quickly your pages load.
The first thing you should do is choose a hosting server that is located close to your main audience. For example, if most of your visitors are in Canada, using a Canadian or North American server can reduce loading time.
You should also enable caching. Caching stores temporary versions of your website so the server does not need to rebuild every page each time someone visits.
Another useful technique is using a Content Delivery Network, commonly known as a CDN. A CDN stores copies of your website on servers around the world and delivers the content from a location closer to each visitor.
Images should also be optimized before uploading them. Large image files can significantly slow down a website.
Keep your WordPress plugins updated and remove plugins you no longer use. Too many unnecessary plugins may increase server load.
You should also keep WordPress, your theme, and PHP updated.
Finally, monitor your website regularly. A fast website creates a better experience for visitors and can help improve both conversions and search engine performance.
